UX & UI Explained: User Personas
1 min readMay 22, 2020
User Personas are a simple but powerful tool that will help you drive the product development. Personas will allow you to create user scenarios, feature’s creation and help the developers to ensure that your focus is well implemented.
The main 4 points on how to craft and what to include in a Persona
- Demographic Details, as age, status, income, etc;
- Personal Details as name, short bio and photography;
- Motivations and Purposes for using your product.
- Behavioral Details so you can understand how the Persona will interact with the product.
As you can see in the example above, simple as that. Before i’ve started to implement Personas on my workflow, i didn’t realize how important and how much this process improves the development of our final product.
That’s it!
Thank you for reading.
