UX & UI Explained: Predict User Behavior
More and more, day after day, it’s getting super important to be a great User Experience Designer, to have at least the slightest notion about Psychology.
In this article, i’ll be showing some examples on how to predict the User Behavior. It can be very simple and after reading this, you will probably start to see Products in a very different way.
01 - Don’t judge a Book by it’s cover.
Yes, judge. People tend to believe that things with a beautiful look will work better for them. Users have a positive emotional response to your visual design, and believe it or not, that makes them more tolerant to minor issues you might have on your product.
The Aesthetic Usability Effect: Available at nngroup.com
02 - To change behavior, the product must ensure the control of the User feels.
This tip, it’s actually really helpful because our feelings are directly connected to what we need and it can be explained in three simple steps:
- Identify: “Who are the habitual users?”.
- Codify: The steps that enthusiasts took using your product.
- Modify: Measure, modify and take new Users to the Habit Path.
Hooked: How to build Habit-Forming Products: Available at Amazon.com
03 - Less clicking, less searching, less learning.
Simplicity can be a very complex thing to achieve, but it’s totally worth doing because the First Requirement for an exemplary User Experience is to meet the exact needs of the Customer, without tricky or bothering experiences.
The Role of Visual Complexity and Prototypicality regarding First Impression of Websites: Available at Google Research
04 - The perception or representation that a person has in is mind
A mental model is what the Users believe about the system in hand. Each individual User has its own mental model, because it’s made of beliefs, not in facts.
Mental Models and UX Design: Available at careerfoundry.com
05 - Look to the behavior of others
Very simple, explained in four steps:
- Validation Logos
- Reviews
- Testimonials
- User generated content
Using Social Proof to build better User Experiences: available at uxplanet.org
And that’s it! Hope you enjoyed and thank you very much for reading.
