Case Study: The new Era of Mentoring Apps
If you are the kind of person who downloads and experiments new Apps daily like i do, you probably had already noticed the new hype and the amount of new Mentoring Apps like Masterclass® or Mindvalley®.
Actually, Mentoring Apps aren’t new. The “Game Changer” here, at this moment, is the way these Apps are being remade and the impact that they may have on people in a near future.
But in fact, the Subscription Prices for some of these Apps are absolutely ridiculous…Why? Let’s try to disassemble all the pieces.
Mentoring is important for both Professional and Personal life?
Yes, indeed. As much as we may be the kind of proactive, self-taught person who seeks to learn the most and has an enormous motivation to achieve great ambitions, having a Mentor is still essential and very important to our lives.
I am an apologist that we all need to learn and see different approaches, techniques and take advices from other people, so we can grow in the best way possible. But this is the “Perfect way” to see it.
Look around and you will notice that we are getting to different times, day after day. Everyone wants to learn the best, with the best as fast as possible. Does this makes sense? Can these new apps do it effectively?
If yes, how do they do it?
Actually, it’s simpler than it looks . If you download the Masteclass® App and spend some time using/testing it you will notice quickly that the UX is essentially a really close copy to the Netflix Core.
They introduce you to a list of Successful Entrepreneurs and Celebrities who succeeded in their Careers with Courses that you can see by Episodes like a TV Series and even download those same Episodes to see them Offline. So, simplifying, it’s a mix of Streaming and Mentoring App with it’s own Catalogue. And this is the “Bait” that attracts people to subscribe.
It seems really easy to succeed in Life like that, right?
It is at this stage that for me as a user, I suspect that paying 599.99 Euros a Year for a Subscription can be excessive.
Yes, 599€/Year Subscriptions.
But why are these prices so high?
It is not difficult to understand when we see the Trailer for any of these Courses, not to mention the Celebrities who give these Mentoring Courses.
These Documentaries have brutal footages, entirely made for this purpose and the Themes are what everyone is seeking for. So the formula, consists in a good Catalogue, great Shooting and Rich Content explained by Succeeded People.
But may i ask you….Before these Apps had appeared, how did you learned new things and engage them into your life?
Are all these Apps and Celebrities reliable?
Maybe yes, maybe not.
In my case, Apps like TEDx are more attractive because of a several number of important factors.
The success in life depends entirely on you, but i strongly believe that are other channels that can give you better outputs in terms of Mentoring.
Obviously, all of these people had success because they have worked hard and had great Mentors too. However, there is a whole world of geniuses and well succeeded people you don’t even heard about. And for me, those are the people i want to know, to learn with.
Hope you liked this article and thank you so much for reading!
